A Frank Gehry Touch to the Louis Vuitton Store


A Frank Gehry Touch to the Louis Vuitton Store

Frank Gehry designed a glass roof for the flagship store of the Louis Vuitton brand. The interior architect of the building belongs to Peter Marino.


The roof is a reference for curved roofs in traditional Korean architecture. Designed to give the impression of flight, these glass panels help filter light in the building. While the roof creates a striking structure on the exterior of the store, it also creates more than one private terrace above.

Located in a five-story building, the interiors of the Louis Vuitton store combine luxury fashion house clothes, accessories, archival objects collection, and temporary exhibition space. A statue of Alberto Giacometti, a series from the Foundation Louis Vuitton Collection, is also on display.


Marino says he designed each floor as a “separate world” and designed a wide, twelve-meter-high entrance hall that contrasts with the more intimate lounge areas.

The lighter spaces are complemented by a combination of white walls, pale wood floors, and shelves.

“The interiors have been meticulously designed to emphasize the warping, energetic sculptural quality of Gehry’s exterior,” says Marino. The dynamism of the rectangular volumes contrasts sharply with the building’s baroque glass shields. he says.


The showcase window features a series of colorful handmade paper trees for those to be used by Gehry’s studio in his architectural models.

Marino also curated the furniture that will be used throughout the store. The work was chosen to design bright color spaces, including pieces by Mark Hagan, Anselm Reyle, Brendan Smith, and Marcello Lo Guidice.